These are some of today’s most prominent big data solutions: 1. Oracle, for instance, notes that two other V’s have recently emerged in the field of big data: value, as in what value does this data add to business decisions, and veracity, as in how truthful is the data.ĭespite the number of V’s, the core of big data has remained the same: using larger, more complex data sets to allow for the discovery of patterns, trends and other key pieces of information that would not be discoverable through smaller, more traditional data sets.īig data is useful for business purposes such as resolving issues, enhancing cybersecurity, and determining your data and analytics strategy from top to bottom. The more extensions you see, the more varied your data.Īs the field of big data continues to mature, the nature of the subject continues to evolve. Variety: Think of the diversity of extensions among the files in your database - MP4, DOC, HTML and more.As a business gains more users, the amount of data from each user also quickly scales. Velocity: As internet use grows, businesses receive more data at once, which means they require more processing capacity. ![]() ![]() (For comparison, a Word document often takes up no more than a few dozen kilobytes.) Volume: Unstructured data received in large amounts, such as Twitter data feeds, can sometimes comprise terabytes or petabytes of storage space.To better understand this definition, consider the three essential V’s of big data: These V’s take data beyond the traditional sphere of data analysis to the world of big data. Additionally, big data grows in size exponentially, requiring forward-thinking solutions for managing, storing, parsing and analyzing the information.īig data is typically associated with the “three V’s”: volume, velocity and variety. At its core, big data is still data however, its overwhelming volume and complexity requires specialized tools for analysis. To that end, we’ve put together the following primer on big data, as well as eight big data solutions that work for small businesses.Įditor’s note: Looking for CRM software for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to receive information from vendors for free: What is big data?īig data refers to information too large or complex for traditional data processing methods to analyze. While small businesses don’t have all the resources of an enterprise-level corporation, there are many ways your small business can gather, analyze and make sense of the data you already have. ![]() To successfully compete in today’s marketplace, small businesses need the tools larger companies use. Companies that are armed with actionable information can more effectively market to customers, design and manufacture products, increase revenue, streamline operations, and better manage inventory to hold the line on related costs. It’s hard to escape the talk about big data nowadays.
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